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Les éléments clés à retenir sont la durée de la vidéo (00:35:34s), le titre (MAXAM: Agriculture Industry’s Culture and Values with Tires #5) et l’auteur, ainsi que la description qui suit :« Merci à nos sponsors Set Solar: https://www.solarset.com Myno Carbon: https://www.mynocarbon.com Power Zone Equipment: https://www.powerzone.com Chapitres 00:11 – Intro 03:21 – Démarrage de Greg Gilland, VP of Global Agriculture 16:09 – Agrice, Greg Gilland, VP of Global Agriculture 16:09 Flotxtra, Radial Compact Tire Series 23:35 – Leadership et profil professionnel de Greg Gilland 26:00 – D’où vient la culture militaire du Texas? 30:17 – Qu’est-ce qu’il faut pour gagner la confiance des gens? 32:23 – Clôture Crownsmen Ag: https://www.crownsmen.com/ag/ Les clichés semblent éclipser de nombreux profils de valeur d’entreprise et la culture d’entreprise dans les brochures ressemblent souvent à une simplification mondiale parfaite pour servir des industries complexes. Greg Gilland utilise des clichés puis fait quelque chose que peu d’entre nous peuvent faire, il déballait pourquoi cette phrase ou l’idéal fait partie de son système de valeurs personnelles ou de l’entreprise qu’il représente. Greg est le vice-président de l’agriculture mondiale de Maxam Tire et combine plus de 20 ans dans l’industrie des pneus avec 15 ans en tant qu’officier de marine à la fois dans la Marine active et dans la réserve navale. Il rejoint les couronnes AG pour discuter de la façon dont les choses fonctionnent dans le secteur de l’agriculture, de ce qui donne à Maxam le bord et de son propre voyage professionnel. Si vous êtes sur le marché des pneus agricoles ou si vous voulez simplement entendre la conversation qui stimule la réflexion, cet épisode est pour vous. Maxam Agricultural Series offre aux clients une gamme de pneus de performances. Doté d’une gamme premium de produits qui offrent une traction supérieure, une durabilité améliorée, un taux d’usure faible et des performances maximales, la série agricole offre des solutions à un prix qui offre un retour sur investissement exceptionnel. Ceci est réalisé par Maxam en développant une gamme pertinente et axée sur la technologie de pneus radiaux dans la construction de pneus standard et VF conçue pour répondre aux besoins en évolution des agriculteurs et des producteurs dans le monde. Maxam Tire Agricultural Product Line: https://maxamtire.com/en-gb/products/agricultural/ watch on youtube: https://www.youtube.com/watch?v=a80w-mnjk8k connect with greg gilland: https://www.linkedin.com/in/regand: https://www.linkedin.com/in/greg-gilland//www.linged. Série Web et podcast Voice of Agriculture! L’agriculture a une histoire au-delà de la documentation et un avenir qui façonnera notre monde. Les couronnes AG déballent l’incroyable monde de l’agriculture avec leurs séries Web et podcast en streaming. De la production de bétail à la technologie de monitoire des cultures en passant par l’économie et l’ingénierie agricoles, nous réunissons les leaders et les innovateurs pour vous aider à comprendre le monde fascinant de tout ce qui concerne l’agriculture. Nous couvrons également les opérations forestières et de scieries. Nos invités incluent tout le monde, y compris les cadres, les chefs d’entreprise et les ingénieurs qui stimulent les innovations et les opérations commerciales. Des opérations commerciales à l’innovation changeante de l’industrie, nous couvrons tout! Rejoignez-nous pour en savoir plus sur les tracteurs, les drones, l’IA et, surtout, les personnes qui gardent le monde nourri et abrité! Crownsmen Ag: https://www.crownsmen.com/ag/ linkedin: https://www.linkedin.com/showcase/crownsmen-ag the team hébergé par: Jerrod Downey, https://ca.linkedin.com/in/jerrodowney Crownsmen’s Executive Producer: Rory Bamford, Rory Bamford, https://ca.linkedin.com/in/rory-bamford-crownsmen (contact pour la réservation) Directeur et co-host: Gaudy Molina, https://ca.linkedin.com/in/gaudy-molina-05074b139 Crownsmen Partners Site Web: www.crownsmen.com LinkedIn: https://www.linkedin.com/company/crownsmen-partners Crownsmen Facebook: https://www.facebook.com/crownsmenp Instagram: https://www.instagram.com/crownsmenp ».

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Production Vidéo par Drone : L’Art de la Captation Aérienne

Quels éléments prendre en compte pour choisir une agence de production drone ?

Critères primordiaux à étudier

Juger de la qualité des prestations nécessite de considérer l’expérience et le portfolio d’une agence. Assurer la conformité aux règles de l’aviation permet d’atteindre une sécurité idéale pendant les prises de vue. Avoir une expertise technique et maîtriser les dernières technologies sont des éléments clés pour un rendu professionnel.

Pourquoi est-il important de s’associer à des professionnels certifiés ?

En respectant les normes légales, des vols sécurisés sont effectués par des télépilotes certifiés. La prise en charge personnalisée tout au long du projet assure une réponse précise aux souhaits du client et maximise le rendu final.

Quelles sont les motivations pour choisir une société de production de drones ?

? Les drones en production audiovisuelle : une source d’avantages

En révolutionnant la production vidéo, les drones fournissent des prises de vue aériennes captivantes pour un rendu cinématographique. Ils offrent une flexibilité améliorée, permettant la captation aussi bien en intérieur qu’en extérieur. À l’opposé des techniques traditionnelles, ils offrent une alternative économique aux prises de vue par grue ou hélicoptère.

Un impact immédiat sur la qualité des prises de vue aériennes

Capturer des images en haute résolution permet d’obtenir un rendu professionnel grâce aux capteurs 4K et 8K. Pour créer des vidéos immersives adaptées aux films d’entreprise, à la publicité et au cinéma, il est essentiel d’utiliser des angles uniques et des transitions fluides.

Transformez votre communication avec une vidéo aérienne !

Utiliser une société de production de drones permet de réaliser des images incroyables et de valoriser une entreprise efficacement. Un projet bien mené capte l’intérêt du public et soutient l’identité visuelle d’une marque. Pour donner une nouvelle dimension à votre communication, sollicitez un expert.

SupraDrone et E-Media Production transforment la manière de concevoir des vidéos grâce à une expertise complète en prises de vue aériennes et au sol. Un service idéal pour des productions percutantes. Plus d’informations sur l e u r site.

Étapes de production et de post-production

Les aspects clés d’une production audiovisuelle avec un drone

Chaque projet s’initie par une étude des besoins et la définition d’un concept bien établi. La localisation des sites et l’organisation du tournage sont cruciales pour prévoir les défis techniques. Des experts en pilotage s’occupent de la captation des images pour garantir des plans de qualité optimale. Pour garantir un rendu optimal, la phase finale comprend le montage et la post-production.

Approches de montage et d’édition

L’étalonnage et la correction des couleurs favorisent une esthétique visuelle unifiée. En utilisant des effets spéciaux et des transitions dynamiques, on renforce l’attrait visuel des vidéos. Pour maximiser l’immersion et l’émotion, il est crucial d’avoir une bande sonore soignée, avec musique et voix-off.

?Instruments et technologies déployés

Les drones professionnels essentiels

Pour leur performance et leur adaptabilité aux différents types de tournages, des modèles comme le DJI Mavic 3, l’Inspire 3 ou les drones FPV sont souvent sélectionnés. Selon les besoins du projet, chaque drone est choisi pour maximiser la qualité d’image.

Les accessoires supplémentaires sont d’une grande importance

Une netteté irréprochable est assurée par les caméras et capteurs professionnels. La qualité audio est rehaussée par la prise de son avec des microphones spécialisés. Un montage fluide et précis est rendu possible par des logiciels avancés en post-production.

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#MAXAM #Agriculture #Industrys #Culture #Values #Tires

Retranscription des paroles de la vidéo: [Music] okay welcome to crownsman agriculture i’m your host jared downey joining me is gowdy molina hello gowdy hello um it’s there’s a little bit of irony that we’re doing a ag show today when all this footage is coming out you will not be see this will be cleaned up by the time we’re released this episode but what’s going on in our neighbors in abbotsford in british columbia is absolutely wild footage of neighbors helping each other save the cattle and that from all the flooding but it’s also a testament to agriculture so uh proud to be doing a show about that today um of course again you’ll probably you might be seeing this a couple weeks after that happens but uh yeah it’s it’s quite something to to see um and our thoughts are with everybody um on the show today we have greg gillan he’s the vice president of global agriculture at maxim tire um greg has got an interesting back back background in the tire industry but also his career in the military so we’re going to cover some of that we’re going to understand a little bit about actually what separates an egg tire from the other tires that we’ve covered on the show lots to cover gowdy before we do that we have some incredible sponsors let’s give a shout out to them absolutely okay let’s start off with my no miner works closely with customers to make biochar from their waste streams this biochar is then used to increase agricultural yields to improve forest productivity or to store carbon in materials such as concrete or asphalt through the production and increased use of biochar mino’s goal is to accelerate the rate at which humanity removes carbon from the atmosphere it also improves the health of soil and water resources and in the process creates the good jobs of the future you can learn more at mynocarbon.com or you can also check out their crownsman egg episode on our youtube channel next up we also have solar set solar set has launched a pre-assembled ground-mounted solar system including the innovative solar set fold their solar systems will power your residential and commercial property and they will ship worldwide talk to their team to learn if a grid tie or off-grid with battery backup solar system is right for your application visit them at solarset.com to learn more and last but not least we’ve got power zone equipment when you need a specialized team of world-class engineers for your oil and gas pipelines dewatering or any fluid handling needs you want to visit powerzone.com in addition to their inventory of rebuilt pumps motors engines they also have an amazing team to design and engineer your systems no matter the challenge no matter the location get in the zone with power zone visit them at powerzone.com here we go thank you very much coyote you’re very welcome well i was you were reading as a notice you have two cups of starbucks [Laughter] why did you have to bring that up i thought you were off camera i thought about knobs i went wow that’s a morning okay i need the coffee greg welcome to the show it’s great to have maxum on um you know we we love doing the egg shows i grew up around a lot of uh a lot of ranches and farming and uh and and myself and not an expert in it so it’s always great to have people with a background in it so welcome to the show thank you jared we’re excited to be a part of this we’re excited to share a little bit about what maxim’s doing but but i share with you the i would call it the passion of what agriculture is all about you know in the end ag is life and if we can’t uh find ways to continue to improve and grow food faster you know with the planetary growth that we’ve got coming in terms of population and demand you know this is all part of the cycle of life so it’s an exciting part of what we do and it’s an exciting part of the maxim offer where we think we’re delivering a value and a difference in the marketplace there there still is very much a a different culture in an ag isn’t there like if i go to trade shows i think you were just in the in red deer at our show weren’t you i sure was i was in alberta and it was exciting to be in canada first it was my first trip out of the country since you know the the the situation we’re all dealing with worldwide uh but the upside of the visit is i got to see uh so many farmers and then so many growers and and just the commitment that you see out there you know one of the things that people underestimate is the amount of effort um business savviness and i would argue knowledge of how to grow crops you know one of the things that people underestimate is uh that farmers in the end are gamblers right they put all their chips in in the spring and they hope that they’ll deliver the harvest in the fall without losing it to weather to fires to flooding as you guys are dealing with today in bc etc so it’s an amazing community to service um in the tire industry obviously we deal with every segment of the business i particularly love farmers because they are truly you know no pun intended down to earth yeah no it is it i i noticed when i go to like an energy show or my mining people are very very passionate about mining as well absolutely but in the in the egg the egg sector you don’t you can’t walk through a trade show and have 30 second conversations that’s not the culture no no and you know i can share with you that if you go visit a farmer or grower and you start to ask questions and next thing you know you’re having coffee and a piece of pie with them that’s just the nature of the business and the things that we do which is one of the things that makes it so uh fun to be a part of and it is very much family oriented because most farming operations are multi-generational so it’s always exciting to be a part of how we make a difference in their lives and where does sort of a maxim as a company what’s sort of their approach and sort of their strength within the sector because they’ve made i mean they’re they have a lot of impact in the egg sector and uh where where do you sort of see they have that that extra extra level that they offer well i think uh our strategies of business is perhaps a little bit different than than our competitors but i would argue that as a as a part of the entire world agriculture is the newest segment i would in our business offer newer in the sense if we compare it to our industrial or mining or heavy construction et cetera but because it’s newer we’ve also taken the opportunity to design a strategy a technology approach and a product approach that’s focused on delivering a value so it sounds kind of cliche-ish but we took the best of what everybody else has done over the last 50 to 70 years applied the best lessons we can and poured that into how we bring the products the whole concept is goes back to the mantra of the company of providing business solutions which is to deliver a value that makes a performance difference in a farming operation okay so when you go and i actually want to set this up a little bit because if you when you go to red deer and you’re having you’re on the ground i i’ve been to red deer actually that was when we first started the company red deer was i was doing uh a tough mudder which was a terrible idea where it rained in red deer or near there and we try we had to tromp through about a foot and a half of uh of mud on a dirt bike trail yeah driving back from that with my wife saying we’re not doing that again um we saw a sign that said there was an egg show so that was one of the and we just started our company that was one of the first places we went so i kind of have fond memories of that it was very exciting when you’re on the ground what are the disco what are some of the questions that people are actually asking you because like you said they’re not 30 second conversations it’s an ongoing discussion so he gave us a window into to sort of what’s being talked about at a show like that well i mean obviously i would call there’s some recurring themes at surface the one thing that that currently is impacting the ag world as a whole is obviously the the market explosion that’s happening worldwide with crop prices which is driving up availability of product and demand etc so i would say that’s kind of hovering over the surface but the three things that consistently surface when you talk to growers and farmers and obviously it’s it’s a two-part community to the agricultural world a farmer owns his own operation but a grower is a farmer that sells his product to a food company for example del monty or one of those they’re doing the same thing it’s just how they channel the the the product that they produce and sell but to answer your question there’s three things that i think surface all the time why is our product better you know what what do we bring to the table that nobody else does how does that improve their farming operation and what is our commitment to supporting them and those are the three things that tend to surface pretty regularly at all the actions and it just has to do with what the farmers are concerned about and the biggest issue with any operation is the kind of the dichotomy of providing a traction solution that gets them through the field faster without compacting the soil right because if you compact the soil then you impact their ability to achieve yield and the yield is what drives a farmer right the difference between two years of corn on a stock or three years of corn because the soil is not as compacted can mean a 15 20 increase in their yield and in the volume of product that they’re able to bring to market so all of that uh kind of shares in itself depending on where they’re at and their farming operation and the crops that they’re growing so this is more what you just touched on is more of a design approach like if you’re talking in the mining industry um that’s i mean they’re actually monitoring tires because it’s such an impactful part of and in such harsh conditions absolutely and now is it a little bit of a difference so it’s a different thing that they’re looking at in egg or or are they looking like are they actually tracking okay tire where in the egg no i would argue yeah i think it’s a very good question um when you look at it you know a mine is a is a growing living thing in that mining operation evolves and changes um as they pursue where the where the core minerals are right so you essentially move the mountain from left to right or right to left you go deeper higher etc so it’s constantly evolving the challenge with tires and mining is you have to monitor the conditions the work conditions to ensure that you’re always using the right tires and the right products agriculture is a little bit different only in the sense that the machine dictates the size of the tire the horsepower etc which is then using whatever attachment they’re using what’s changing is with the advent of gps satellite technology uh just some of the different pieces of the pie that the oems are providing the farmer’s use of science is becoming a little more integrated you know now they’ve got um what we call drones and sensors that can measure the depth of the soil can tell them how deep a seed needs to be planted so all that impacts how the tires operate the challenge is always for us is making sure that they optimize the best possible tire size the best possible air pressure the best possible utilization of the product such way that they can get the maximum result no pun intended out of the tire and into what they need to do with the machinery so do you actually walk through the design like is there actually farmers coming and saying i want to highlight a couple of the the actual product lines are they looking i mean they’ve obviously been farming for years as well so they’re coming do they look at the tire and go that design will work in our field or you have like you actually have to go into like the different types of soil they have so that’s going to apply better for a different you know application like are you walking them through all of that process absolutely jared i mean part of the conversation is to show them uh and it’s cliche-ish but again it’s to show them the features and benefits of the product everything we put into the design of the tire has a purpose it’s not just there randomly you know to look real exciting it’s designed to deliver a certain value expectation the product brings to the table um because if we’re not constantly growing and improving how the product works a we lose value but b we have to also have to have the the technology savviness to be able to say how the product will evolve for the future so we’re not just looking at what is working today we have to project our products to what it’ll do today tomorrow and in five years or ten years uh ultimately that is the objective so in short words yes that conversation happens uh obviously farming operations are different you know one of the challenges that the oems that produce tractors have versus call it a mining operation the size of a truck determines the size of a tire in mining right you can change the tread design you can change the compounding in agriculture just to give you an example uh the john deere factory and i’m gonna use john deere just as an example uh for their seven or eight thousand series mechanical front wheel drive tractor can have up to 28 different tire combinations depending on how and where that tractor is going obviously row crop farming for corn and soybeans is completely different than dry land farming which is what you tend to have in alberta and in western canada as related to small grains barleys wheat etc so it every soil condition every tire combination every air pressure everything changes depending on what you’re farming and how you’re farming so we have to design tires and we have to design features and products that meet all of those needs and then adapt them as needed in the field to meet that particular farmer’s needs so this is actually so this leads me to a question if if a farmer goes and buys a new tractor it’s i mean they’re not sitting do they have 28 options that then they they pick what they’re buying off the shelf and they yes that or do they do they ever come to you and actually are they switching tires they can i mean what applications that they have on site like are they getting into that much well obviously that most farmers will rely on the advice of their dealers or their fellow farmers you know the dealers tend to sell the product that’s optimized for their markets right so they might have 27 different tire combinations in the offering but they know based on how they farm where they farm the type of crops are farming here are the top three combinations what you’ll see happening at times with farmers is down the road they buy a new planner they buy a new uh ripper they buy something else that perhaps it’s a different offer because the the farm is changing or they want to do something faster that might drive a tire change so one of the things that we help with the dealers and with the oems is then to show them the technical specs to change to either a wider tire a taller tire depending on what they’re trying to do to stay within the mechanical ratio of the tractor and be able to deliver the footprint and the traction they desire remember in the end it’s all about traction and reducing compaction right the more you can track those two things which are counterintuitive right because traction you want to go faster or you want to be able to employ the machine better which you know consumes less fuel but more importantly you want to reduce the soil impact equation because that impacts their final bottom line which is yield which is getting more product out of the ground faster efficiently which delivers a value let’s walk through a couple of the uh of the actual product lines um the that the agri extra that’s an interesting name agristra how do you say that agree extra is what we actually actually oh you’re doing it okay agrix okay emphasize on the x as an angry extra i’m reading it as a type of word so i’m like yeah probably should have got that right that’s my event um can you just what cause you said every product has every aspect of the tire has a specific design can you walk it so there’s the the flow extra you’ve also got um i think there was another brand i want to no you’ve got those two lines so the egg can you just sort of unpack a little bit about those two tire lines yes one of the things we’re doing differently going back to the kind of the early comments jared about how are we going to market in a different way is we’ve tried rather than if you look at some of our competitors we tend to have competitors that put tire just a number on a product or they put a a specific name on a product to to to say well this is this is this x tire we grouped all of our products under one family we call it agrixtra and then we tailored the offering into um a subfamily of aspect ratios what that means is it’s related to the tired dimension so from a market standpoint from a dealer standpoint from an end user farmer growers standpoint it’s easy identification anything that’s an aggregate extra in our product offering is essentially geared to the five top machinery fields whether that’s a mechanical front-wheel drive tractor whether that’s a four-wheel drive tractor whether that is a self-propelled sprayer whether that’s a combine harvester or a flotation machine all of our tires are designed to fit that machinery then we sub tailor it by aspect ratio in terms of how the tire sizing is that allows both the dealers and the farmers to dive into the detail and say okay i start at the top and i work my way down to what size do i need based on the application the other thing it helps us to do is also to uniformly have a common tread design that we are confident works in every application the float extra is our flotation solution tire this is a market that’s continuing to evolve worldwide uh i would argue that in europe it’s significantly more radialized so that’s the difference between a radial and a bias tire it’s in the casing construction of the product and that just has to do with the fact that farming operations in europe are required to operate up and down highways and and paved roads which we have less of that restriction in call it the new world south america north america or even asia in terms of the restrictions on ag equipment in europe uh they have to abide by certain speeds and loads because they’re on highways so part of the design strategy with our products is to create products that are not just tailored to a specific product or a specific application but also tailored to a global audience right we have to meet the need here there etc and be consistent worldwide did that and i was going to actually ask you about that as well is your well you’ve already touched on it that that difference in global you know you’re you’re handing it on a global scale right the a sector yes yes i am so is that i mean obviously you have a team that you’re working with and adapting but is it it’s actually quite um there’s quite a lot of differences as you look for market to market right absolutely and that’s why the if you look at ag tires the size offering is such a critical part of the offer because farming operations and farming applications are different depending where you are in the world what we do in north america and we use canada and the u.s traditionally speaking tractors above 150 horsepower are used for farming operations that same application in europe so think of the same crop maybe a different soil will use tractors that are smaller than 150 horsepower and then when you go to asia because of how farming operations happen they do the same thing but with tractors below 100 horsepower we’re all dealing with the same crop we’re all dealing with i would argue the same tractor machinery makers but the size and scope of the operation dictates the tire size the application and how it’s going to operate it’s um and i i just want to give a quick shout out as well to the whoever is behind your marketing and design and branding and all that sort of stuff the way that maxim has done it um back in and back in the day which wasn’t i guess that long ago really i used to do some consulting and the way that they’ve laid everything out is exactly how i used to try to convince companies to do it to follow that that sort of step through um it’s very nicely so i don’t know who was behind that but very very well done um no thank you on behalf of maxim uh i’ll take a little bit of the credit for that but i also wanna i wanna give credit to our extended marketing team and two of the members that are obviously on our call today molly and janine who do a lot of work in the background to make all of this happen so i rely on them to make us as successful as we can yeah i mean it’s you know i’ve i’ve had some fairly uh intense conversations about how to especially if someone’s like rebranding a product and delivering they’ve got multiple sizes it’s so easy to go okay we’re going to call this one this one this and all of a sudden you’ve got 10 different names and the poor customer now has to try to associate a name with a size with an application with a scale it’s like you’re making them work way too hard give them one or two different names and let them work their way down it’s beautifully designed um thank you i’ll take credit for that one oh good okay that’s our secret sauce what can i say it really it really makes the thing is and i i learned this as well like again going back to you know going to a trade show and places like these you don’t want to muck up the conversation you want to be able to talk about you know their land or how long they’ve had the farm or anything absolutely you don’t want to have to try to be pulling out 10 charts to go this is what we are it’s a disaster yes yeah well and and we also and keep in mind obviously our products are designed to deliver to the end users of farmers and the growers what they need but our primary customer is the dealer right and one of the things we are proud of is our ideas if the better we can service them in terms of what they bring to market the better they can sell what we have to our end users absolutely and that’s that’s part of again the secret sauce right um and when you look at a commercial dealer operation you know and and i’ll use the case of our dealer in canada cal tire you know cal sells everything from a bicycle tire all the way up to mining tires so think of the complexity that a portfolio like a cal tire carries in stock that they have to tailor to each one of their customers so the better we can support them the easier we can do it jared you nailed it it’s our secret sauce yeah well and kel tire they i think they’ve been on the show three times in the last year and we’re still unpacking everything they’ve got yeah they’ve got so many layers um absolutely yeah i got to go back a little bit to you because you’ve you know you’ve been in what’s sort of your story you’ve been in the ag sector but you’ve also you served in the military for where where are you right now uh i live in san antonio texas so i live in the united states that yes i’m a former naval officer i’m a naval academy graduate and one of those things where i was serving on destroyers in the east coast i got an opportunity to do a bunch of different nato operations and humanitarian operations and i had two children and we could say one in the oven and and my wife one day said you know this has been fun and real but it hasn’t always been real fun and that’s just the nature of being in the navy that we’re a forward deployed force which means we’re we were constantly at sea so as a result of that i decided well i wanted to do something else and i started interviewing and the irony of it all is when i first left the navy it was between john deere and at the time i ended up working for michelin and i ended up going to michelin and because i speak various languages i ended up doing an international expat assignment in mining as a matter of fact it took me to south america for a number of years at argentina and then i came back and then did other roles both in mining and then inevitably entered the oe world which allowed me to work with great companies that produce just some of the best ag equipment in the world john deere case agco kubota etc that exposed me to the ag world um and the passion of what that all is and uh so i ended up serving active duty about 12 years and another three to four years in the reserves and then kind of pursuing the tires and i’ve been at this now for 20 plus years and it’s an exciting time to be here because one of the things that’s continues people underestimate there’s going to be 1.5 billion more people on the planet in the next 20 years and we have to produce food worldwide to feed all these people so it’s it’s really uh it’s not just a challenge it’s an opportunity it’s all about improving what we do how we do it creating sustainable solutions that will allow us to feed all those people that are coming it’s just it’s a matter of time yeah and it’s it’s it’s probably one thing that we should all be able to agree on absolutely absolutely um i got i got you know i’ve had uh a few guests out of texas um now i’m not sure if you were originally from there but i’ve noticed that that out of texas uh i i don’t think there’s any secret there’s a lot of military people that come out of there do you do you have sort of any insight as to to what that culture is that sort of motivates people to to join the military i mean the commitment of the navy i mean you know it is you’re you’re gone so much just as a work as a job it’s quite demanding um but then also you’re actually serving in a military unit so what is sort of part of that culture well i i’m gonna speak to it in three ways one i’ll speak to to my own family my father was a korean war veteran my grandfather fought in world war one i was in canada for remembrance day and uh shout out to the to canada as a whole i would say that it was very classy to be a part of the remembrance day celebration and i’m getting choked up about it just because i you know it reminds me of uh of duty and how so many of us that have served you know it’s not about the money it’s about the opportunity to do something that makes a difference but to answer your question i think you know texas within the u.s is a unique culture we’re blend of of many cultures around the world i mean if you go and look at texas history texas was an independent republic for 10 years after it broke off from mexico and then it joined the union it’s a very integrated state in terms of the people that live here you know a lot of people don’t know this but there were plenty of spanish or mexican families that died in the alamo you know it wasn’t just the davy crockett and the heroes that are televised by john wayne there were plenty of other people that were a part of that that believed in what texas is all about so i would say that that you know texas has a unique culture within the u.s uh i love living here i love being home this has been my my family home although i grew up overseas because my father was with the us government uh in the state department so i grew up in international places um in my ethnic background my mother’s from south america so that’s part of the reason why i speak various languages but to make a long story short texas is just part of the dna of my family and the dna of of what america is and i would say that there’s just a sense of duty in texas now texas being one of the largest states in the continuous 48 states and because of our weather we have a lot of military operations here whether it’s army or air force uh i would say there’s more army or air force than there is navy there are some navy sites here but mostly for aviation training um and then the rest of it is just the things that that make a difference in life i i can’t speak to specifics i can only speak for myself i would say that when i was in high school and decided that i wanted to pursue a military career i just didn’t see myself behind a desk working a job i wanted to do something that was exciting and the privilege of being in the navy and as a graduate of the naval academy is a lot of the lessons that i learned as a midshipman at the academy then as a junior officer on a ship and then as a department head and a destroyer all those lessons have served me well every day of my life you know the simple stuff like you take care of your troops you you do the right thing when you know because it’s the right thing to do you do what nobody’s watching um you reprimand in private you praise in public you lead by example and i know those are all cliches but it’s all very true because human nature is human nature and uh the more we abide by those types of values and integrity you know one of the things that that i love about what we’re doing with maxim is we work hard to deliver the absolute best that we can and try to do it with the absolute best integrity we’re still human things are gonna go wrong things are gonna you know go south it’s how we handle those things that differentiate not just ourselves our brand but also our commitment to the industry that’s uh yeah i’m glad i asked that question let’s put it that way well i didn’t mean to go off too deep on this no no and you know when you say thing you know like uh some things are cliche but i think one thing and it’s it’s quite an honor for me to be part of this show doing it because there’s a lot of noise out there there’s a lot of short clip noise out there and so many of the cliches i think that are actually really helpful for people you know like like you said you know do what’s right when nobody’s watching that’s i mean that’s a pretty heavy thing if you stop and think through that what that means especially in a job or as a company you know entire a large company like maxim and dealing with all all the end users and their the oems and what it takes what it actually takes to be a company that people trust that is not an easy thing to gain people’s trust no you’re absolutely right jared it can be very fickle and um that’s why it’s a constant um of what i want to cut it’s not re-branding but it’s it’s a constant exercise from self-examination yeah are we doing what our dna as a company says we should be doing right and that’s what’s been exciting about maxim is that all of us in the organization have all come from different walks of life different you know the dealer channel the manufacturer channel we’ve all come together and one of the things that drives us is how can we do it better than where we came from what can we do differently that delivers a value and an expectation of performance but on a bigger scale one of the things that that i think society today and i would argue it’s it’s probably as you put it the snippet of social media um not to badmouth social media but just to say that people don’t necessarily look at the context of a situation right and you have to look at the history you have to look at how did you get here so you know what you did right you know what you did wrong and then you can pick the direction of where you want to go and that’s all part of the strategy of how we as maxim go to market right what can we do better that perhaps didn’t work as well in a previous life and take it to the next level with the ultimate objective of delivering a value and a performance solution that’s different than what our competitors bring to market well greg it has been it’s been great to have you on the show uh you know i think uh i think uh many more of my questions would just uh so almost take away from some of what you said here towards the end of the interview so well you know thank you for thank you for being on the show i really enjoy it and it’s it’s always nice and the you know it’s nice when a guest will come on and actually give their opinion and talk through things um and and also well promoting the company we’re very unashamedly promoting companies on the show it’s what it’s built around but it’s always nice we get to see multiple layers of the people behind the company so i really do appreciate it well thank you we appreciate the opportunity to share not only with you jared and gowdy and the crowns of an organization but also with your listeners and your observers to the show that um you know one of the things we hope to bring and again it’s part of the message in our company is we are a provider of business solutions right and that solution impacts every aspect of the business that we do whether it’s servicing the dealer the farmer the end user etc but what makes it fun for us is we have got a great organization with us and behind us and that permeates how we do business so we hope that some of your listeners will take advantage of this and maybe try some maxims and no pun intended maximize their value how’s that for a closure absolutely greg thank you very much uh thank you for your service and uh and thanks for joining the show and thank you to maxim for supporting it and uh hopefully we’ll be talking again soon thank you jared thank you gary have a wonderful day and you know remember ag is life thank you okay gowdy that was great i have to say that was just a great interview thank you right now uh yeah lots of fun um and and extra layers beyond uh just the product which i which i think enhance the product in my personal opinion absolutely gowdy where can people like follow subscribe share comment or give kind suggestions for how we can improve um well first off subscribe to our youtube channel we’ve got lots of new episodes coming um on there not just a crownsman egg but mining now crownsman energy the crownsman show and of course we also have a change itself which is not our show but we do help produce and uh follow us facebook linkedin and contact us if you’d like to be on one of the shows whether it’s you know uh crownsman egg or any of the our other shows i’m gonna go over them again i saw you just maybe it’s that coffee [Laughter] the multiple cups of coffee i’ve had already um but yes contact us info crownsman.com uh yeah thank you gowdy thank you greg thank you maxum and then their entire team for helping us put it together and thank you to our sponsors we will see you on the net and and thank you to our viewers wow look at my manners thank you everybody see you on the next episode of crownsman egg [Music] .

Déroulement de la vidéo:

0.16 [Music]
0.16 okay welcome to crownsman agriculture
0.16 i&;m your host jared downey joining me is
0.16 gowdy molina hello gowdy hello
0.16 um it&;s there&;s a little bit of irony
0.16 that we&;re doing a
0.16 ag show today when all this footage is
0.16 coming out you will not be see this will
0.16 be cleaned up by the time we&;re released
0.16 this episode
0.16 but what&;s going on in our neighbors in
0.16 abbotsford in british columbia is
0.16 absolutely wild
0.16 footage of
0.16 neighbors helping each other save the
0.16 cattle and that from all the flooding
0.16 but it&;s also a testament to agriculture
0.16 so uh proud to be doing a show about
0.16 that today
0.16 um of course again you&;ll probably you
0.16 might be seeing this a couple weeks
0.16 after that happens but uh yeah it&;s it&;s
0.16 quite something to to see um and our
0.16 thoughts are with everybody um on the
0.16 show today we have
0.16 greg gillan he&;s the vice president of
0.16 global agriculture at maxim tire
0.16 um greg has got an interesting back back
0.16 background in the tire industry but also
0.16 his career in the military so we&;re
0.16 going to cover some of that we&;re going
0.16 to understand a little bit about
0.16 actually what separates an egg tire from
0.16 the other tires that we&;ve covered on
0.16 the show lots to cover gowdy before we
0.16 do that we have some incredible sponsors
0.16 let&;s give a shout out to them
0.16 absolutely okay let&;s start off with my
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0.16 productivity or to store carbon in
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0.16 through the production and increased use
0.16 of biochar mino&;s goal is to accelerate
0.16 the rate at which humanity removes
0.16 carbon from the atmosphere it also
0.16 improves the health of soil and water
0.16 resources and in the process creates the
0.16 good jobs of the future you can learn
0.16 more at
0.16 mynocarbon.com or you can also check out
0.16 their crownsman egg episode
0.16 on our youtube channel
0.16 next up we also have solar set solar set
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0.16 right for your application visit them at
0.16 solarset.com to learn more and last but
0.16 not least we&;ve got power zone equipment
0.16 when you need a specialized team of
0.16 world-class engineers for your oil and
0.16 gas pipelines dewatering or any fluid
0.16 handling needs you want to visit
0.16 powerzone.com in addition to their
0.16 inventory of rebuilt pumps motors
0.16 engines they also have an amazing team
0.16 to design and engineer your systems no
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0.16 here we go thank you very much coyote
0.16 you&;re very welcome well i was you were
0.16 reading as a notice you have two cups of
0.16 starbucks
0.16 [Laughter]
0.16 why did you have to bring that up i
0.16 thought you were off camera i thought
0.16 about knobs i went wow
0.16 that&;s a morning okay i need the coffee
0.16 greg welcome to the show it&;s great to
0.16 have maxum on um
0.16 you know we we love doing the egg shows
0.16 i grew up around a lot of uh a lot of
0.16 ranches and farming and uh and and
0.16 myself and not an expert in it so it&;s
0.16 always great to have people with a
0.16 background in it so welcome to the show
0.16 thank you jared we&;re excited to be a
0.16 part of this we&;re excited to share a
0.16 little bit about what maxim&;s doing but
0.16 but i share with you the i would call it
0.16 the passion of what agriculture is all
0.16 about you know in the end ag is life
0.16 and if we can&;t uh find ways to continue
0.16 to improve and grow food faster you know
0.16 with the planetary growth that we&;ve got
0.16 coming in terms of population and demand
0.16 you know this is all part of the cycle
0.16 of life so it&;s an exciting part of what
0.16 we do and it&;s an exciting part of the
0.16 maxim offer where we think we&;re
0.16 delivering a value and a difference in
0.16 the marketplace
0.16 there there still is very much a a
0.16 different culture in an ag isn&;t there
0.16 like if i go to trade shows i think you
0.16 were just in the in red deer at our show
0.16 weren&;t you i sure was i was in alberta
0.16 and it was exciting to be in canada
0.16 first it was my first trip out of the
0.16 country since you know the
0.16 the the situation we&;re all dealing with
0.16 worldwide uh but the upside of the visit
0.16 is i got to see
0.16 uh so many farmers and then so many
0.16 growers and and just the commitment that
0.16 you see out there you know one of the
0.16 things that people underestimate
0.16 is the amount of effort
0.16 um business savviness and i would argue
0.16 knowledge of how to grow crops you know
0.16 one of the things that people
0.16 underestimate
0.16 is uh that farmers in the end are
0.16 gamblers right they put all their chips
0.16 in in the spring and they hope that
0.16 they&;ll deliver the harvest in the fall
0.16 without losing it to weather to fires to
0.16 flooding as you guys are dealing with
0.16 today in bc etc so it&;s an amazing
0.16 community to service um in the tire
0.16 industry obviously we deal with every
0.16 segment of the business i particularly
0.16 love farmers because they are truly
0.16 you know no pun intended down to earth
0.16 yeah no it is it i i noticed when i go
0.16 to like an energy show or my mining
0.16 people are very very passionate about
0.16 mining as well absolutely but in the in
0.16 the egg
0.16 the egg sector you don&;t
0.16 you can&;t walk through a trade show and
0.16 have 30 second conversations that&;s not
0.16 the culture
0.16 no no and you know i can share with you
0.16 that if you go visit a farmer or grower
0.16 and you start to ask questions and next
0.16 thing you know you&;re having coffee and
0.16 a piece of pie with them that&;s just the
0.16 nature of the business and the things
0.16 that we do which is one of the things
0.16 that makes it so uh fun to be a part of
0.16 and it is very much family oriented
0.16 because most farming operations are
0.16 multi-generational so it&;s always
0.16 exciting to be a part of how we make a
0.16 difference in their lives
0.16 and where does sort of a maxim as a
0.16 company
0.16 what&;s sort of their approach and sort
0.16 of their strength
0.16 within the sector because they&;ve made i
0.16 mean they&;re they have a lot of impact
0.16 in the egg sector and uh where where do
0.16 you sort of see they have that that
0.16 extra extra level that they offer well i
0.16 think uh our strategies of business is
0.16 perhaps a little bit different than than
0.16 our competitors but i would argue that
0.16 as a as a part of the entire world
0.16 agriculture is the newest segment i
0.16 would in our business offer
0.16 newer in the sense if we compare it to
0.16 our industrial or mining or heavy
0.16 construction et cetera
0.16 but because it&;s newer we&;ve also taken
0.16 the opportunity to design a strategy a
0.16 technology approach and a product
0.16 approach that&;s focused on delivering a
0.16 value so it sounds kind of cliche-ish
0.16 but
0.16 we took the best of what everybody else
0.16 has done over the last 50 to 70 years
0.16 applied the best lessons we can and
0.16 poured that into how we bring the
0.16 products the whole concept is goes back
0.16 to the mantra of the company of
0.16 providing business solutions which is to
0.16 deliver a value that makes a performance
0.16 difference in a farming operation
0.16 okay so when you go and i actually want
0.16 to set this up a little bit because
0.16 if you when you go to red deer and
0.16 you&;re having you&;re on the ground i
0.16 i&;ve been to red deer actually that was
0.16 when we first started the company red
0.16 deer was i was doing uh a tough mudder
0.16 which was a terrible idea where it
0.16 rained in red deer or near there and we
0.16 try we had to tromp through about a foot
0.16 and a half of uh of mud on a dirt bike
0.16 trail yeah driving back from that with
0.16 my wife saying we&;re not doing that
0.16 again
0.16 um
0.16 we saw a sign that said there was an egg
0.16 show so that was one of the and we just
0.16 started our company that was one of the
0.16 first places we went so i kind of have
0.16 fond memories of that it was very
0.16 exciting
0.16 when you&;re on the ground what are the
0.16 disco what are some of the questions
0.16 that people are actually asking you
0.16 because like you said they&;re not 30
0.16 second conversations it&;s an ongoing
0.16 discussion so he gave us a window into
0.16 to sort of what&;s being talked about at
0.16 a show like that well i mean obviously i
0.16 would call there&;s some recurring themes
0.16 at surface the one thing that that
0.16 currently is impacting the ag world as a
0.16 whole is obviously the the market
0.16 explosion that&;s happening worldwide
0.16 with crop prices which is driving up
0.16 availability of product and demand etc
0.16 so i would say that&;s kind of hovering
0.16 over the surface but the three things
0.16 that consistently surface when you talk
0.16 to growers and farmers and obviously
0.16 it&;s it&;s a two-part community to the
0.16 agricultural world a farmer owns his own
0.16 operation but a grower is a farmer that
0.16 sells his product to a food company for
0.16 example del monty or one of those
0.16 they&;re doing the same thing it&;s just
0.16 how they channel the
0.16 the
0.16 the product that they produce and sell
0.16 but to answer your question there&;s
0.16 three things that i think surface all
0.16 the time
0.16 why is our product better you know what
0.16 what do we bring to the table that
0.16 nobody else does
0.16 how does that improve
0.16 their farming operation and what is our
0.16 commitment to supporting them and those
0.16 are the three things that tend to
0.16 surface pretty regularly at all the
0.16 actions and it just has to do with what
0.16 the farmers are concerned about and the
0.16 biggest issue with any operation is
0.16 the kind of the dichotomy of providing a
0.16 traction solution that gets them through
0.16 the field faster without compacting the
0.16 soil right because if you compact the
0.16 soil then you impact their ability to
0.16 achieve yield and the yield is what
0.16 drives a farmer right the difference
0.16 between
0.16 two years of corn on a stock or three
0.16 years of corn because the soil is not as
0.16 compacted can mean a 15 20 increase in
0.16 their
0.16 yield and in the volume of product that
0.16 they&;re able to bring to market so all
0.16 of that uh
0.16 kind of shares in itself depending on
0.16 where they&;re at and their farming
0.16 operation and the crops that they&;re
0.16 growing
0.16 so this is more what you just touched on
0.16 is more of a design approach like if
0.16 you&;re talking in the mining industry
0.16 um that&;s i mean they&;re actually
0.16 monitoring tires because it&;s such an
0.16 impactful part of and in such harsh
0.16 conditions
0.16 absolutely and now is it a little bit of
0.16 a difference so it&;s a different thing
0.16 that they&;re looking at in egg or or are
0.16 they looking like are they actually
0.16 tracking okay tire where in the egg no i
0.16 would argue yeah i think it&;s a very
0.16 good question um when you look at it you
0.16 know a mine is a is a growing living
0.16 thing in that mining operation evolves
0.16 and changes um as they pursue where the
0.16 where the core minerals are right so you
0.16 essentially move the mountain from left
0.16 to right or right to left you go deeper
0.16 higher etc so it&;s constantly evolving
0.16 the challenge with tires and mining is
0.16 you have to monitor the conditions the
0.16 work conditions to ensure that you&;re
0.16 always using the right tires and the
0.16 right products agriculture is a little
0.16 bit different only in the sense that the
0.16 machine dictates
0.16 the size of the tire the horsepower etc
0.16 which is then using whatever attachment
0.16 they&;re using what&;s changing is with
0.16 the advent of gps satellite technology
0.16 uh just some of the different pieces of
0.16 the pie that the
0.16 oems are providing
0.16 the farmer&;s use of science is becoming
0.16 a little more integrated you know now
0.16 they&;ve got um
0.16 what we call drones and sensors that can
0.16 measure the depth of the soil can tell
0.16 them how deep a seed needs to be planted
0.16 so all that impacts how the tires
0.16 operate
0.16 the challenge is always for us
0.16 is making sure that they optimize the
0.16 best possible tire size the best
0.16 possible air pressure the best possible
0.16 utilization of the product such way that
0.16 they can get the maximum result no pun
0.16 intended out of the tire and into what
0.16 they need to do with the machinery
0.16 so do you actually walk through the
0.16 design like is there actually farmers
0.16 coming and saying i want to highlight a
0.16 couple of the the actual product lines
0.16 are they looking i mean they&;ve
0.16 obviously been farming for years as well
0.16 so they&;re coming do they look at the
0.16 tire and go
0.16 that design will work in our field or
0.16 you have like you actually have to go
0.16 into like the different types of soil
0.16 they have so that&;s going to apply
0.16 better for a different
0.16 you know application like are you
0.16 walking them through all of that process
0.16 absolutely jared i mean part of the
0.16 conversation is to show them uh and it&;s
0.16 cliche-ish but again it&;s to show them
0.16 the features and benefits of the product
0.16 everything we put into the design of the
0.16 tire has a purpose it&;s not just there
0.16 randomly you know to look real exciting
0.16 it&;s designed to deliver a certain value
0.16 expectation the product brings to the
0.16 table um because if
0.16 we&;re not constantly growing and
0.16 improving how the product works a we
0.16 lose value but b we have to also have to
0.16 have the the technology
0.16 savviness to be able to say how the
0.16 product will evolve for the future so
0.16 we&;re not just looking at what is
0.16 working today we have to project our
0.16 products to what it&;ll do today tomorrow
0.16 and in five years or ten years uh
0.16 ultimately that is the objective so in
0.16 short words yes that conversation
0.16 happens uh obviously farming operations
0.16 are different you know one of the
0.16 challenges that the oems that produce
0.16 tractors have versus call it a mining
0.16 operation the size of a truck determines
0.16 the size of a tire in mining right you
0.16 can change the tread design you can
0.16 change the compounding in agriculture
0.16 just to give you an example
0.16 uh the john deere factory and i&;m gonna
0.16 use john deere just as an example uh for
0.16 their seven or eight thousand series
0.16 mechanical front wheel drive tractor can
0.16 have up to 28 different tire
0.16 combinations
0.16 depending on how and where that tractor
0.16 is going obviously row crop farming for
0.16 corn and soybeans is completely
0.16 different than dry land farming which is
0.16 what you tend to have in alberta and in
0.16 western canada as related to small
0.16 grains barleys wheat etc so it every
0.16 soil condition every tire combination
0.16 every air pressure everything changes
0.16 depending on what you&;re farming and how
0.16 you&;re farming so we have to design
0.16 tires and we have to design features and
0.16 products that meet all of those needs
0.16 and then adapt them as needed in the
0.16 field to meet that particular farmer&;s
0.16 needs
0.16 so this is actually so this leads me to
0.16 a question if if a
0.16 farmer goes and buys a new tractor
0.16 it&;s i mean they&;re not sitting do they
0.16 have 28 options that then they they pick
0.16 what they&;re buying off the shelf and
0.16 they yes that or do they do they ever
0.16 come to you and actually are they
0.16 switching tires they can i mean what
0.16 applications that they have on site like
0.16 are they getting into that much well
0.16 obviously that most farmers will rely on
0.16 the advice of their dealers or their
0.16 fellow farmers you know the dealers tend
0.16 to sell the product that&;s optimized for
0.16 their markets right so they might have
0.16 27 different tire combinations in the
0.16 offering but they know based on how they
0.16 farm where they farm the type of crops
0.16 are farming here are the top three
0.16 combinations what you&;ll see happening
0.16 at times with farmers is
0.16 down the road they buy a new planner
0.16 they buy a new uh ripper they buy
0.16 something else that perhaps it&;s a
0.16 different offer because the the farm is
0.16 changing or they want to do something
0.16 faster that might drive a tire change so
0.16 one of the things that we help with the
0.16 dealers and with the oems is then to
0.16 show them the technical specs to change
0.16 to either a wider tire a taller tire
0.16 depending on what they&;re trying to do
0.16 to stay within the mechanical ratio of
0.16 the tractor and be able to deliver the
0.16 footprint
0.16 and the traction they desire remember in
0.16 the end it&;s all about traction and
0.16 reducing compaction right the more you
0.16 can track those two things which are
0.16 counterintuitive right because traction
0.16 you want to go faster or you want to be
0.16 able to employ the machine better which
0.16 you know consumes less fuel
0.16 but more importantly you want to reduce
0.16 the soil impact equation because that
0.16 impacts their final bottom line which is
0.16 yield which is getting more product out
0.16 of the ground faster efficiently which
0.16 delivers a value
0.16 let&;s walk through a couple of the uh of
0.16 the actual product lines um the
0.16 that
0.16 the agri extra that&;s an interesting
0.16 name
0.16 agristra how do you say that
0.16 agree extra is what we actually actually
0.16 oh you&;re doing it okay agrix okay
0.16 emphasize on the x as an angry extra i&;m
0.16 reading it as a type of word so i&;m like
0.16 yeah probably should have got that right
0.16 that&;s my event um can you just what
0.16 cause you said every product has every
0.16 aspect of the tire has a specific design
0.16 can you walk it so there&;s the the flow
0.16 extra you&;ve also got um i think there
0.16 was another brand i want to no you&;ve
0.16 got those two lines so the egg
0.16 can you just sort of unpack a little bit
0.16 about those two tire lines yes one of
0.16 the things we&;re doing differently going
0.16 back to the kind of the early comments
0.16 jared about how are we going to market
0.16 in a different way is we&;ve tried rather
0.16 than if you look at some of our
0.16 competitors
0.16 we tend to have competitors that put
0.16 tire just a number on a product
0.16 or they put a a specific name on a
0.16 product to to to say well this is this
0.16 is this x tire we grouped all of our
0.16 products under one family we call it
0.16 agrixtra and then we tailored the
0.16 offering into
0.16 um a subfamily of aspect ratios what
0.16 that means is it&;s related to the tired
0.16 dimension so from a market standpoint
0.16 from a dealer standpoint from an end
0.16 user farmer growers standpoint it&;s easy
0.16 identification anything that&;s an
0.16 aggregate extra in our product offering
0.16 is essentially geared to the five top
0.16 machinery fields whether that&;s a
0.16 mechanical front-wheel drive tractor
0.16 whether that&;s a four-wheel drive
0.16 tractor whether that is a self-propelled
0.16 sprayer whether that&;s a combine
0.16 harvester or a flotation machine all of
0.16 our tires are designed to fit that
0.16 machinery then we sub tailor it by
0.16 aspect ratio in terms of how the tire
0.16 sizing is that allows both the dealers
0.16 and the farmers to dive into the detail
0.16 and say okay i start at the top and i
0.16 work my way down to what size do i need
0.16 based on the application the other thing
0.16 it helps us to do is also to uniformly
0.16 have a common tread design that we are
0.16 confident works in every application
0.16 the float extra is our flotation
0.16 solution tire
0.16 this is a market that&;s continuing to
0.16 evolve worldwide uh i would argue that
0.16 in europe it&;s significantly more
0.16 radialized so that&;s the difference
0.16 between a radial and a bias tire it&;s in
0.16 the casing construction of the product
0.16 and that just has to do with the fact
0.16 that farming operations in europe are
0.16 required to operate up and down highways
0.16 and and paved roads which we have less
0.16 of that restriction in call it the new
0.16 world south america north america or
0.16 even asia in terms of the restrictions
0.16 on ag equipment in europe uh they have
0.16 to abide by certain speeds and loads
0.16 because they&;re on highways so
0.16 part of the design strategy with our
0.16 products is to create products that are
0.16 not just tailored to a specific product
0.16 or a specific application but also
0.16 tailored to a global audience right we
0.16 have to meet the need here there etc and
0.16 be consistent worldwide did that and i
0.16 was going to actually ask you about that
0.16 as well is your
0.16 well you&;ve already touched on it that
0.16 that difference in global
0.16 you know you&;re you&;re handing it on a
0.16 global scale right the a sector yes yes
0.16 i am
0.16 so is that i mean obviously you have a
0.16 team that you&;re working with and
0.16 adapting but is it it&;s actually quite
0.16 um
0.16 there&;s quite a lot of differences as
0.16 you look for market to market right
0.16 absolutely and that&;s why the if you
0.16 look at ag tires the size offering is
0.16 such a critical part of the offer
0.16 because
0.16 farming operations and farming
0.16 applications are different depending
0.16 where you are in the world
0.16 what we do in north america and we use
0.16 canada and the u.s
0.16 traditionally speaking tractors above
0.16 150 horsepower are used for
0.16 farming operations that same application
0.16 in europe
0.16 so think of the same crop maybe a
0.16 different soil will use tractors that
0.16 are smaller than 150 horsepower and then
0.16 when you go to asia because of how
0.16 farming operations happen they do the
0.16 same thing but with tractors below 100
0.16 horsepower we&;re all dealing with the
0.16 same crop we&;re all dealing with i would
0.16 argue the same tractor machinery makers
0.16 but the size and scope of the operation
0.16 dictates the tire size the application
0.16 and how it&;s going to operate
0.16 it&;s um and i i just want to give a
0.16 quick shout out as well to the whoever
0.16 is behind your marketing and design and
0.16 branding and all that sort of stuff the
0.16 way that maxim has done it um back in
0.16 and
0.16 back in the day which wasn&;t i guess
0.16 that long ago really
0.16 i used to do some consulting and the way
0.16 that they&;ve laid everything out is
0.16 exactly how i used to try to convince
0.16 companies to do it to follow that that
0.16 sort of step through
0.16 um it&;s very nicely so i don&;t know who
0.16 was behind that but very very well done
0.16 um
0.16 no thank you on behalf of maxim uh i&;ll
0.16 take a little bit of the credit for that
0.16 but i also wanna i wanna give credit to
0.16 our extended marketing team and two of
0.16 the members that are obviously on our
0.16 call today molly and janine who do a lot
0.16 of work in the background to make all of
0.16 this happen so i rely on them to make us
0.16 as successful as we can
0.16 yeah i mean it&;s you know i&;ve i&;ve had
0.16 some fairly uh intense conversations
0.16 about how to especially if someone&;s
0.16 like rebranding a product and delivering
0.16 they&;ve got multiple sizes it&;s so easy
0.16 to go okay we&;re going to call this one
0.16 this one this and all of a sudden you&;ve
0.16 got 10 different names and the poor
0.16 customer now has to try to associate a
0.16 name with a size with an application
0.16 with a scale it&;s like you&;re making
0.16 them work way too hard give them one or
0.16 two different names and let them work
0.16 their way down it&;s beautifully designed
0.16 um thank you
0.16 i&;ll take credit for that one oh good
0.16 okay that&;s our secret sauce what can i
0.16 say it really it really makes the thing
0.16 is and i i learned this as well like
0.16 again going back to you know going to a
0.16 trade show and places like these
0.16 you don&;t want to muck up the
0.16 conversation you want to be able to talk
0.16 about you know their land or how long
0.16 they&;ve had the farm or anything
0.16 absolutely you don&;t want to have to try
0.16 to be pulling out 10 charts to go this
0.16 is what we are it&;s a disaster yes yeah
0.16 well and and we also and keep in mind
0.16 obviously our products are designed to
0.16 deliver to the end users of farmers and
0.16 the growers what they need but our
0.16 primary customer is the dealer right and
0.16 one of the things we are proud of is our
0.16 ideas if the better we can service them
0.16 in terms of what they bring to market
0.16 the better they can sell what we have to
0.16 our end users absolutely and that&;s
0.16 that&;s part of again the secret sauce
0.16 right um and when you look at a
0.16 commercial dealer operation you know and
0.16 and i&;ll use the case of our dealer in
0.16 canada cal tire you know cal sells
0.16 everything from a bicycle tire all the
0.16 way up to mining tires so think of the
0.16 complexity that a portfolio like a cal
0.16 tire carries in stock that they have to
0.16 tailor to each one of their customers so
0.16 the better we can support them the
0.16 easier we can do it jared you nailed it
0.16 it&;s our secret sauce yeah well and kel
0.16 tire they i think they&;ve been on the
0.16 show three times in the last year and
0.16 we&;re still unpacking everything they&;ve
0.16 got yeah they&;ve got so many layers um
0.16 absolutely yeah i got to go back a
0.16 little bit to you because you&;ve you
0.16 know you&;ve been in what&;s sort of your
0.16 story you&;ve been in the ag sector but
0.16 you&;ve also you served in the military
0.16 for where where are you right now
0.16 uh i live in san antonio texas so i live
0.16 in the united states
0.16 that yes i&;m a former naval officer i&;m
0.16 a naval academy graduate
0.16 and
0.16 one of those things where
0.16 i was serving on destroyers in the east
0.16 coast i got an opportunity to do a bunch
0.16 of different
0.16 nato operations and
0.16 humanitarian operations and i had two
0.16 children and we could say one in the
0.16 oven and and my wife one day said you
0.16 know this has been fun and real but it
0.16 hasn&;t always been real fun
0.16 and that&;s just the nature of being in
0.16 the navy that we&;re a forward deployed
0.16 force which means we&;re we were
0.16 constantly
0.16 at sea so as a result of that i decided
0.16 well i wanted to do something else and i
0.16 started interviewing and the irony of it
0.16 all is when i first left the navy it was
0.16 between john deere
0.16 and at the time i ended up working for
0.16 michelin and
0.16 i ended up going to michelin and because
0.16 i speak various languages i ended up
0.16 doing an international expat assignment
0.16 in mining as a matter of fact it took me
0.16 to south america for a number of years
0.16 at argentina and then i came back and
0.16 then did other roles both in mining and
0.16 then inevitably entered the oe world
0.16 which allowed me to work with great
0.16 companies that produce just some of the
0.16 best ag equipment in the world john
0.16 deere case agco kubota etc that exposed
0.16 me to the ag world
0.16 um and the passion of what that all is
0.16 and uh so i ended up serving active duty
0.16 about 12 years and another three to four
0.16 years in the reserves
0.16 and then kind of pursuing
0.16 the tires and i&;ve been at this now for
0.16 20 plus years and it&;s an exciting time
0.16 to be here because one of the things
0.16 that&;s continues people underestimate
0.16 there&;s going to be 1.5 billion more
0.16 people on the planet in the next 20
0.16 years
0.16 and we have to produce food
0.16 worldwide to feed all these people so
0.16 it&;s it&;s really uh it&;s not just a
0.16 challenge it&;s an opportunity it&;s all
0.16 about improving what we do how we do it
0.16 creating sustainable solutions that will
0.16 allow us to feed all those people that
0.16 are coming it&;s just it&;s a matter of
0.16 time
0.16 yeah and it&;s it&;s it&;s probably one
0.16 thing that we should all be able to
0.16 agree on
0.16 absolutely
0.16 absolutely
0.16 um
0.16 i got i got you know i&;ve had uh a few
0.16 guests out of texas um now i&;m not sure
0.16 if you were originally from there but
0.16 i&;ve noticed that that out of texas uh i
0.16 i don&;t think there&;s any secret there&;s
0.16 a lot of military people that come out
0.16 of there do you do you have sort of any
0.16 insight as to to what that culture is
0.16 that sort of motivates people to to join
0.16 the military i mean
0.16 the commitment of the navy i mean
0.16 you know it is you&;re you&;re gone so
0.16 much just as a work as a job it&;s quite
0.16 demanding um but then also you&;re
0.16 actually serving in a military unit so
0.16 what is sort of part of that culture
0.16 well
0.16 i i&;m gonna speak to it in three ways
0.16 one i&;ll speak to to my own family
0.16 my father was a korean war veteran my
0.16 grandfather fought in world war one i
0.16 was in canada for remembrance day and uh
0.16 shout out to the to canada as a whole i
0.16 would say that it was very classy to be
0.16 a part of the remembrance day
0.16 celebration
0.16 and i&;m getting choked up about it just
0.16 because i you know it reminds me of uh
0.16 of duty and how
0.16 so many of us that have served you know
0.16 it&;s not about the money
0.16 it&;s about the opportunity to do
0.16 something that makes a difference but to
0.16 answer your question i think you know
0.16 texas within the u.s is a unique culture
0.16 we&;re blend of of many cultures around
0.16 the world i mean if you go and look at
0.16 texas history
0.16 texas was an independent republic for 10
0.16 years after it broke off from mexico and
0.16 then it joined the union
0.16 it&;s a very integrated state in terms of
0.16 the people that live here
0.16 you know a lot of people don&;t know this
0.16 but there were plenty of spanish or
0.16 mexican families that died in the alamo
0.16 you know it wasn&;t just the davy
0.16 crockett and the heroes that are
0.16 televised by john wayne there were
0.16 plenty of other people that were a part
0.16 of that that believed in what texas is
0.16 all about so i would say that that you
0.16 know texas has a unique culture within
0.16 the u.s uh i love living here i love
0.16 being home
0.16 this has been my my family home although
0.16 i grew up overseas because my father was
0.16 with the us government uh in the state
0.16 department so i grew up
0.16 in international places um
0.16 in my ethnic background my mother&;s from
0.16 south america so that&;s part of the
0.16 reason why i speak various languages but
0.16 to make a long story short texas is just
0.16 part of the dna of my family and the dna
0.16 of of what america is and i would say
0.16 that there&;s just a sense of
0.16 duty
0.16 in texas now texas being one of the
0.16 largest states in the
0.16 continuous 48 states and because of our
0.16 weather we have a lot of military
0.16 operations here whether it&;s army or air
0.16 force uh i would say there&;s more army
0.16 or air force than there is navy there
0.16 are some navy sites here but mostly for
0.16 aviation training
0.16 um
0.16 and then the rest of it is just
0.16 the things that that
0.16 make a difference in life i i can&;t
0.16 speak to specifics i can only speak for
0.16 myself i would say that when i was in
0.16 high school and decided that i wanted to
0.16 pursue a military career
0.16 i just didn&;t see myself behind a desk
0.16 working a job i wanted to do something
0.16 that was exciting and the privilege of
0.16 being in the navy and as a graduate of
0.16 the naval academy is a lot of the
0.16 lessons that i learned as a midshipman
0.16 at the academy then as a junior officer
0.16 on a ship and then as a department head
0.16 and a destroyer all those lessons have
0.16 served me well every day of my life you
0.16 know the simple stuff like you take care
0.16 of your troops you you do the right
0.16 thing when you know because it&;s the
0.16 right thing to do you do what nobody&;s
0.16 watching
0.16 um you reprimand in private you praise
0.16 in public you lead by example and i know
0.16 those are all cliches but it&;s all very
0.16 true because human nature is human
0.16 nature
0.16 and uh the more we abide by those types
0.16 of values
0.16 and integrity you know one of the things
0.16 that that i love about what we&;re doing
0.16 with maxim
0.16 is we work hard to
0.16 deliver the absolute best that we can
0.16 and try to do it with the absolute best
0.16 integrity
0.16 we&;re still human things are gonna go
0.16 wrong things are gonna you know go south
0.16 it&;s how we handle those things that
0.16 differentiate not just ourselves our
0.16 brand but also our commitment to the
0.16 industry
0.16 that&;s uh
0.16 yeah
0.16 i&;m glad i asked that question let&;s put
0.16 it that way
0.16 well i didn&;t mean to go off too deep on
0.16 this no no and you know when you say
0.16 thing you know like uh some things are
0.16 cliche but i think
0.16 one thing and it&;s it&;s quite an honor
0.16 for me to be part of this show doing it
0.16 because
0.16 there&;s a lot of noise out there there&;s
0.16 a lot of short clip noise out there and
0.16 so many of the cliches i think that are
0.16 actually really helpful for people you
0.16 know like like you said you know do
0.16 what&;s right when nobody&;s watching
0.16 that&;s i mean that&;s a pretty heavy
0.16 thing if you stop and think through that
0.16 what that means
0.16 especially in a job or as a company you
0.16 know entire a large company like maxim
0.16 and dealing with all all the end users
0.16 and their the oems and
0.16 what it takes
0.16 what it actually takes to be a company
0.16 that people trust
0.16 that is not an easy thing to gain
0.16 people&;s trust
0.16 no
0.16 you&;re absolutely right jared it can be
0.16 very fickle and um
0.16 that&;s why it&;s a constant
0.16 um
0.16 of what i want to cut it&;s not
0.16 re-branding but it&;s it&;s a constant
0.16 exercise from self-examination yeah are
0.16 we doing what our dna as a company says
0.16 we should be doing right and that&;s
0.16 what&;s been exciting about maxim is that
0.16 all of us in the organization have all
0.16 come from different walks of life
0.16 different you know the dealer channel
0.16 the manufacturer channel we&;ve all come
0.16 together and one of the things that
0.16 drives us is how can we do it better
0.16 than where we came from what can we do
0.16 differently that delivers a value and an
0.16 expectation of performance but on a
0.16 bigger scale one of the things that that
0.16 i think society today
0.16 and i would argue it&;s it&;s probably as
0.16 you put it the snippet of social media
0.16 um not to badmouth social media but just
0.16 to say that people don&;t necessarily
0.16 look at the context of a situation right
0.16 and you have to look at the history you
0.16 have to look at how did you get here so
0.16 you know what you did right you know
0.16 what you did wrong and then you can pick
0.16 the direction of where you want to go
0.16 and that&;s all part of the strategy of
0.16 how we as maxim go to market right what
0.16 can we do better that perhaps didn&;t
0.16 work as well in a previous life and take
0.16 it to the next level with the ultimate
0.16 objective of delivering a value and a
0.16 performance solution that&;s different
0.16 than what our competitors bring to
0.16 market
0.16 well greg it has been it&;s been great to
0.16 have you on the show uh you know i think
0.16 uh i think uh many more of my questions
0.16 would just uh
0.16 so almost take away from some of what
0.16 you said here towards the end of the
0.16 interview so well you know thank you for
0.16 thank you for being on the show i really
0.16 enjoy it and it&;s it&;s always nice and
0.16 the you know
0.16 it&;s nice when a guest will come on and
0.16 actually give their opinion and talk
0.16 through things um and and also well
0.16 promoting the company we&;re very
0.16 unashamedly promoting companies on the
0.16 show it&;s what it&;s built around but
0.16 it&;s always nice we get to see multiple
0.16 layers of the people behind the company
0.16 so i really do appreciate it
0.16 well thank you we appreciate the
0.16 opportunity to share not only with you
0.16 jared and gowdy and the crowns of an
0.16 organization but also with your
0.16 listeners and your observers to the show
0.16 that um you know one of the things we
0.16 hope to bring and again it&;s part of the
0.16 message in our company is we are a
0.16 provider of business solutions right and
0.16 that solution impacts every aspect of
0.16 the business that we do whether it&;s
0.16 servicing the dealer the farmer the end
0.16 user etc but what makes it fun for us is
0.16 we have got a great organization with us
0.16 and behind us and that permeates how we
0.16 do business so we hope that some of your
0.16 listeners will take advantage of this
0.16 and maybe try some maxims and no pun
0.16 intended
0.16 maximize their value
0.16 how&;s that for a closure absolutely greg
0.16 thank you very much uh thank you for
0.16 your service and uh and thanks for
0.16 joining the show and thank you to maxim
0.16 for supporting it and uh hopefully we&;ll
0.16 be talking again soon
0.16 thank you jared thank you gary have a
0.16 wonderful day and you know remember ag
0.16 is life
0.16 thank you okay
0.16 gowdy
0.16 that was great i have to say that was
0.16 just a great interview
0.16 thank you right now
0.16 uh yeah lots of fun um and and extra
0.16 layers beyond uh just the product which
0.16 i which i think enhance the product in
0.16 my personal opinion absolutely gowdy
0.16 where can people like follow subscribe
0.16 share comment or give kind suggestions
0.16 for how we can improve
0.16 um well first off subscribe to our
0.16 youtube channel we&;ve got lots of new
0.16 episodes coming um on there
0.16 not just a crownsman egg but mining now
0.16 crownsman energy the crownsman show
0.16 and of course we also have a change
0.16 itself
0.16 which is not our show but we do help
0.16 produce
0.16 and uh follow us facebook linkedin and
0.16 contact us if you&;d like to be on one of
0.16 the shows whether it&;s you know
0.16 uh
0.16 crownsman egg or any of the our other
0.16 shows
0.16 i&;m gonna go over them again i saw you
0.16 just
0.16 maybe it&;s that coffee
0.16 [Laughter]
0.16 the multiple cups of coffee i&;ve had
0.16 already um but yes contact us info
0.16 crownsman.com
0.16 uh yeah
0.16 thank you gowdy thank you greg thank you
0.16 maxum and then their entire team for
0.16 helping us put it together and thank you
0.16 to our sponsors we will see you on the
0.16 net and and thank you to our viewers wow
0.16 look at my manners
0.16 thank you everybody see you on the next
0.16 episode of crownsman egg
0.16 [Music]
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